Featured: One Link vs. Ten Links: Make It Easy for People to Say Yes

Posted by myPPK™ - Power Press Kits™ on Sunday, November 8, 2026

Someone is interested in you. Maybe they're considering booking you for an event. Maybe they're researching your business. Maybe they're a journalist looking for someone to feature. Maybe they're a potential client, talent buyer, promoter, agent, sponsor or business partner. Whatever the situation, you've accomplished something important. You have their attention. Now they want to know ...

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Categories: Music  |  Music Promotion  |  Electronic Press Kit  |  Don't Just Promote, Present

Tagged: Music, Promotion, Electronic Press Kit, Indie Artist, Independent Musicians, Singers, Worship Leaders, Athletes, Comedians


What Does Your Online Presence Say About You Before You Say Anything?

Posted by myPPK™ - Power Press Kits™ on Sunday, November 1, 2026

You haven't met them yet. You haven't shaken their hand. You haven't explained what you do. You haven't told them about your experience, your accomplishments, your talent or what makes you different. But they may already have an opinion about you. How? They looked you up online. Today, the first impression often happens before the first conversation. A promoter hears your name and ...

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Categories: Music  |  Music Promotion  |  Electronic Press Kit

Tagged: Music, Promotion, Electronic Press Kit, Indie Artist, Independent Musicians, Songwriting, Singers, Worship Leaders, Athletes, Comedians


The 10 Biggest EPK Mistakes—and How to Fix Them

Posted by myPPK™ - Power Press Kits™ on Saturday, October 24, 2026

Having an electronic press kit is a good start. Having a good electronic press kit is what matters. An EPK can contain all the right ingredients—a biography, photographs, videos, press coverage, testimonials, accomplishments and contact information—and still fail to make the impression you intended. Why? Because an electronic press kit isn't simply a place to store information. It's a ...

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Categories: Music  |  Music Promotion  |  Electronic Press Kit  |  Don't Just Promote, Present

Tagged: Music, Promotion, Electronic Press Kit, Indie Artist, Independent Musicians, Songwriting, Singers, Worship Leaders, Athletes, Comedians


What Should Be Included in an Electronic Press Kit?

Posted by myPPK™ - Power Press Kits™ on Sunday, October 18, 2026

You've decided you need an electronic press kit. Good. Now comes the obvious question: What should you put in it? The temptation is to include everything. Every photograph. Every video. Every review. Every accomplishment. Every interview. Every project you've ever completed. But that's not what makes a great press kit. A great EPK isn't a digital storage locker. It's a ...

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Categories: Music  |  Music Promotion  |  Electronic Press Kit  |  Don't Just Promote, Present

Tagged: Music, Promotion, Electronic Press Kit, Indie Artist, Independent Musicians, Singers, Worship Leaders, Athletes, Comedians


Your Social Media Is Not Your Press Kit

Posted by myPPK™ - Power Press Kits™ on Sunday, October 11, 2026

Social media is one of the most powerful promotional tools ever created. It allows you to build an audience, share your work, announce what you're doing, connect directly with fans and customers, and potentially reach thousands—or millions—of people without a traditional media gatekeeper standing in the way. But there's something social media was never designed to be: Your press kit. An ...

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Categories: Music  |  Music Promotion  |  Electronic Press Kit  |  Don't Just Promote, Present

Tagged: Music, Promotion, Electronic Press Kit, Indie Artist, Independent Musicians, Singers, Worship Leaders, Athletes, Comedians


Stop Making People Search for You

Posted by myPPK™ - Power Press Kits™ on Saturday, October 3, 2026

Someone hears your name. Maybe a friend recommended you. Maybe they saw you perform. Maybe they came across one of your social posts. Maybe a promoter, journalist, potential client, booking agent, event planner, or prospective business partner received your name from someone they trust. They're interested. So they look you up. And that's where the work begins. They find an Instagram ...

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Categories: Music  |  Music Promotion  |  Electronic Press Kit  |  Don't Just Promote, Present

Tagged: Music, Promotion, Electronic Press Kit, Independent Musicians, Singers, Worship Leaders, Athletes, Comedians